Tips and Resources Blog

Want to learn how to use print and media to make the most out of your business or event? Check out our blog posts below for tips and resources specially prepared for you to give you the benefits of Minuteman's long experience in this field:

Valentine's Day Special

Call us about special deals on Valentine's Day Cards & Mailers

Whimsy and Wonder

What are we working on right now?

Take a look at this fascinating project we just finished printing for the Carnegie Science organization at Stanford. We were fortunate to be called upon to design layout, produce and publish the report with the able assistance of our team member, Margaret Copeland of Terragraphics.

Stanford University scientists have produced the first-ever high-resolution carbon geography of Peru, a country whose tropical forests are among the world’s most vital in terms of mitigating the global impact of climate change.

Released today, the 69-page report to Peru’s Ministry of the Environment could become a tool itself to battle rising temperatures. It is complete with vivid 3-D maps that pinpoint with a high degree of certainty the carbon density of Peru’s vast and varied landscape, from its western deserts and savannas, to its lowland forests, to its soaring Andean peaks, to its lush eastern Amazon rainforests.

A Fool in Love: A first novel by Richmond, California writer Delana Elarms Andrews.
About the Author:
Delana Elarms-Andrews was born in San Francisco. At the age of eighteen, she joined the US Army to serve her country as a computer specialist. In 1990 during the early part of her seven year tour of service, she began writing her first novel, "A Fool in Love" while stationed in Pyongtaek, Korea. She has worked for the United States Postal Service for the past eight years and resides in Richmond, California with her husband and three beautiful children. She was a member of STARS book club for five years, the helped establish The Ladies if R.A.G.E. (Reading and Gaining Enlightenment); book club, which she has been a member of for nine years and counting. She is also the co-founder of V.I.A. (Village in Action), which mentors teen girls of color. She is a member of Praise Fellowship Bible Church in Richmond, led by Pastor William H. Coleman III.

Minuteman Press of Berkeley is proud to have published My Epiphany, a book by Marie L. Adams of thoughts and reflections upon the occasion of Marie's turning 30. Marie is a very motivated person who has overcome a difficult childhood and is on the road to becoming a writer. Marie in enrolling in College of Alameda with a goal to transfer to the University of California at Berkeley to study journalism. We are proud of the work Marie has done so far towards realizing her goals. We wish her well and will continue to support her.

Minuteman Press of Berkeley, California is proud to have been able to publish in February 2012 the book Victory, Tales of a Tuskegee Airman by Les Williams and Penny L. Williams.

Leslie "Les" Alan Williams served as one of the first Black pilots with the Tuskegee Airmen. He went on to earn a law degree from Stanford University and also operated a dance studio.

Co-author Penny L. Williams is the daughter of Les Williams. She is a journalism educator who earned her bachelor's and master's degrees from Stanford University.

The Berkeley Public Library Foundation Tenth Annual Author's Dinner brought into focus the importance and continuing impact of real books in print.

September 21, 2012 is our “official” birthday but we plan to celebrate this milestone throughout the year by sharing some of our history which mirrors the changes brought about by the information revolution.

September 21, 1972
2375 Telegraph Avenue,
Captain Copy sets up shop two blocks south of the University of California campus. Our business was made possible by a major break though in Technological innovation: the development of the high speed, high volume photocopy printer made the business possible.

Printing LOGOTHERAPY Journal, Volume 34, Number 2

Minuteman Press of Berkeley is the printer of record for The International Forum for LOGOTHERAPY Journal of Search for Meaning, Volume 34, Number 2, Autumn 2011.
This just completed edition is the official publication of the Viktor Frankl Institute of Logotherapy. It presents the meaning-oriented existential philosophy and therapy develope by Dr. Viktor Frankl and expanded by logotherapists throughout the world.

A brief description of Logotherapy from Wikipedia:Logotherapy was developed by neurologist and psychiatrist Viktor Frankl. It is considered the "Third Viennese School of Psychotherapy"[1] after Freud's psychoanalysis and Adler's individual psychology. It is a type of existentialist analysis that focuses on a will to meaning as opposed to Adler's Nietzschean doctrine of will to power or Freud's will to pleasure.[2] Rather than power or pleasure, logotherapy is founded upon the belief that it is the striving to find a meaning in one's life that is the primary, most powerful motivating and driving force in humans.[3] A short introduction to this system is given in Frankl's most famous book, Man's Search for Meaning, in which he outlines how his theories helped him to survive his Holocaust experience and how that experience further developed and reinforced his theories.

Minuteman Press & Fred Fassett again helped to sponsor the 7th Annual Authors Night held at the Ed Roberts Campus. This event is a natural for us because of our over 10 year association with the CIL and our own 40 year history in the book printing and publishing world. @CILberkeley, @MMPressBerkeley, @mrsdalloways.com. @EsalenInstitute, michaelkrasny.com

Thoughts About Composing Words on Paper

The printed word on paper remains one of the most effective means of communication. Electronic media such as email works well; is fast and efficient, but lacks the impact of the printed page.

A great way to make a personal impression is to actually "write" them a letter with an ink pen written on a really nice piece of paper. This retro means of communication can be a more lasting and meaningful way to reach out to a friend or a business connection when you really want them to remember you and what you said.

Print is made from paper, a completely renewable resource.

Fifty-six percent of all the forested land in the United States is privately owned, and nearly all the domestic wood used in the production of paper comes from trees grown on these privately-owned “tree farms"...

Studies show that print on paper not only gets read (a whopping 80% of households read or scan the advertising mail they receive), it also drives both new and repeat business. In fact, 39% of customers tried a business for the first time because of direct mail advertising, while 70% of customers renewed a business relationship because of a direct mail promotion...

The printed word on paper, enhanced with effective images, has enormous power to communicate ideas to targeted audiences. Unfortunately, a serious challenge to print has emerged, stemming from popular misconceptions about the impact of print on the environment...

What have we been working on lately?

PRINT GETS THROUGH
Rate of Delivery = 99%

Print continues to be one of the most targeted forms of business communication.  An estimated 99% of all direct mail is delivered to the right person at the right place at the right time.(3)