Tips and Resources Blog

September 21, 2012 is our “official” birthday but we plan to celebrate this milestone throughout the year by sharing some of our history which mirrors the changes brought about by the information revolution.

September 21, 1972
2375 Telegraph Avenue,
Captain Copy sets up shop two blocks south of the University of California campus. Our business was made possible by a major break though in Technological innovation: the development of the high speed, high volume photocopy printer made the business possible.

Minuteman Press of Berkeley is the printer of record for The International Forum for LOGOTHERAPY Journal of Search for Meaning, Volume 34, Number 2, Autumn 2011.
This just completed edition is the official publication of the Viktor Frankl Institute of Logotherapy. It presents the meaning-oriented existential philosophy and therapy develope by Dr. Viktor Frankl and expanded by logotherapists throughout the world.

A brief description of Logotherapy from Wikipedia:Logotherapy was developed by neurologist and psychiatrist Viktor Frankl. It is considered the "Third Viennese School of Psychotherapy"[1] after Freud's psychoanalysis and Adler's individual psychology. It is a type of existentialist analysis that focuses on a will to meaning as opposed to Adler's Nietzschean doctrine of will to power or Freud's will to pleasure.[2] Rather than power or pleasure, logotherapy is founded upon the belief that it is the striving to find a meaning in one's life that is the primary, most powerful motivating and driving force in humans.[3] A short introduction to this system is given in Frankl's most famous book, Man's Search for Meaning, in which he outlines how his theories helped him to survive his Holocaust experience and how that experience further developed and reinforced his theories.

Minuteman Press & Fred Fassett again helped to sponsor the 7th Annual Authors Night held at the Ed Roberts Campus. This event is a natural for us because of our over 10 year association with the CIL and our own 40 year history in the book printing and publishing world. @CILberkeley, @MMPressBerkeley, @mrsdalloways.com. @EsalenInstitute, michaelkrasny.com

Thoughts About Composing Words on Paper

The printed word on paper remains one of the most effective means of communication. Electronic media such as email works well; is fast and efficient, but lacks the impact of the printed page.

A great way to make a personal impression is to actually "write" them a letter with an ink pen written on a really nice piece of paper. This retro means of communication can be a more lasting and meaningful way to reach out to a friend or a business connection when you really want them to remember you and what you said.

Print is made from paper, a completely renewable resource.

Fifty-six percent of all the forested land in the United States is privately owned, and nearly all the domestic wood used in the production of paper comes from trees grown on these privately-owned “tree farms"...

The printed word on paper, enhanced with effective images, has enormous power to communicate ideas to targeted audiences. Unfortunately, a serious challenge to print has emerged, stemming from popular misconceptions about the impact of print on the environment...

Studies show that print on paper not only gets read (a whopping 80% of households read or scan the advertising mail they receive), it also drives both new and repeat business. In fact, 39% of customers tried a business for the first time because of direct mail advertising, while 70% of customers renewed a business relationship because of a direct mail promotion...